Automotive Study #3801

Exit Survey

Questions marked with a * are required

100%

Contact Information

First Name

Last Name

Phone

Email Address

Address Line 1

City

Zipcode

What is your age?

What is your gender?

Male

Female

Just for purposes of classification, which of the following categories best describes your household’s yearly income?

Under $50,000

$50,000 - $75,000

$75,000-$100,000

Over $100,000

What is/are the make and model of your vehicle(s)?

Did you buy/lease this vehicle new or used?

Bought new

Leased new

Bought used

Leased used

Have you ever previously owned an older model of your current car?

No, I have never owned one before my current one

Yes, I have owned one prior

Yes, I have owned 2 or more prior

Which statement best describes your use of your current vehicle?

I drive it all the time

I drive it most of the time

I drive it about half of the time

I hardly drive it

I never drive it

And how involved were you in the decision to purchase your vehicle?

I was the primary decision maker for this vehicle

I shared the responsibility but made the final decision

I shared the responsibility but someone else made the decision

I had had little or no say in the decision

In general, how important a factor is exterior styling when shopping for a new vehicle?

Very important; exterior styling is the top factor I consider the most

Important; exterior styling is one of a few factors that I consider

Somewhat important, but styling isn’t something I pay too much attention to

Exterior styling is not at all important to me

Which of the following best describes your relationship with the car brand prior to purchasing your vehicle? (Select all that apply)

I have previously owned this vehicle brand

Someone in my household currently owns the vehicle brand

My parents or friends have owned this type of vehicle brand

I only knew what I had seen or heard in ads

1. Does your vehicle have 4-wheel drive or all-wheel drive?

4WD

AWD

Neither

Not Sure

What other vehicles do you own in your household?

Are you employed in any of the following industries?

Advertising

Marketing

Market research

Public relations

Website/graphic design

Automotive sales/manufacturing

Dealership

None of the above

What is/was your specific occupation?

When do you anticipate purchasing or leasing a new vehicle?

Later this year

2021

2022

2023 or later

Now in thinking about your next vehicle purchase, what types of vehicles are you considering?

	Not at all Likely	Not very Likely	Somewhat Likely	Very Likely
Sedan (e.g. Honda Accord, Toyota Camry)	Not at all Likely	Not very Likely	Somewhat Likely	Very Likely

Hatchback/Wagon (e.g. Mazda3, VW Golf)	Not at all Likely	Not very Likely	Somewhat Likely	Very Likely

Compact SUV/Crossover (e.g. Honda HR-V, Toyota C-HR)	Not at all Likely	Not very Likely	Somewhat Likely	Very Likely

Small SUV/Crossover (e.g. Honda CR-V, Toyota RAV4)	Not at all Likely	Not very Likely	Somewhat Likely	Very Likely

Mid-Size SUV/Crossover (e.g. Nissan Murano, Hyundai Santa Fe)	Not at all Likely	Not very Likely	Somewhat Likely	Very Likely

Pickup Truck (e.g. Toyota Tacoma, Ford F-Series)	Not at all Likely	Not very Likely	Somewhat Likely	Very Likely

What specific SUV(s) are you considering? (If any)

How involved will you be in the decision to purchase or lease this new vehicle?

I will be the sole decision maker

I will share the decision equally with another person

I’ll have a little input into the decision

On a scale of 1 to 5, please tell me your feelings about these automotive brands, “1” being “I have strong negative feelings towards the brand” “5” being “I have strong positive feelings towards the brand,” and “3” being “neutral towards the brand”

	1	2	3	4	5
Toyota	1	2	3	4	5

Jeep	1	2	3	4	5

Subaru	1	2	3	4	5

Ford	1	2	3	4	5

How frequently have you participated in the following activities within the last year?

	Not at all	Occasionally	Monthly	Weekly	Daily
Leisure Activities (Beach Days, Walking, Golf, etc.)	Not at all	Occasionally	Monthly	Weekly	Daily

Outdoor Activities (Hiking, Camping, Fishing, etc.)	Not at all	Occasionally	Monthly	Weekly	Daily

Fitness Activities (Working Out, Weight Lifting, Yoga, etc.)	Not at all	Occasionally	Monthly	Weekly	Daily

Adventurous Activities (Rock Climbing, Skiing/Snowboarding, Kayaking, etc.)	Not at all	Occasionally	Monthly	Weekly	Daily

Recreational Activities (Basketball, Tennis, Soccer, etc.)	Not at all	Occasionally	Monthly	Weekly	Daily

How did you hear about us?